Colorado business owners who would like to place a job at the Denver SEO Job board at SeanHakes.com please email: denverseojobs@seanhakes.com.

Alright  – I am going to play a bit of ‘copy cat.’  The term “SEO Expert” is loosely thrown out there similar to “Social Media Expert.” What really defines an expert – does anyone know?

I personally believe that the term “SEO Expert” is a joke and is overused – and because of that I need to include in some places in my blog to attract those who are uneducated about the term to my blog and services.

This is how I would start to define what a SEO Expert should know:

• How to pick your blogging software, configure a database, and  install on a hosting package.
• How to edit side bars, footer, widgets all via HTML & CSS
• Install & Read Analytic performance software
• Be proficient in writing and  editing HTML, CSS, and XML without a reference  book
• How to edit a .htaccess file and basic understanding of mod_rewrite & Linux
• Understand and know how to write a 301 & 302 redirect when appropriate
• How to write (from scratch) a URL Rewrite (Permalinks) via .htaccess
• Understand the value of Internal Links vs. External
• How to use rel=”nofollow” and when it’s appropriate
• Understand all SEO Jargon without looking
• Be able to understand and comprehend Google Trends & Analytical Data to better serve the website owners visitors.
• Able to comprehend and act on User Experience Testing
• Understand the in-and out’s of Google Local Maps.

Read the full article on SeanHakes.com

Here are a few tips to help business owners set themselves up for success as well as realistic expectations when involving their outsourced SEM campaign.

Outsourcing your Pay-Per-Click Management (PPC) campaign can be very fruitful yet can create a substantial financial burden and headaches to your business IF ACCURATE EXPECTATIONS ARE NOT SET FROM THE START.

Recently I sat down with a dozen or so small business owners to discuss their concerns outsourcing PPC. The general synopsis was that the sales person set unrealistic call/lead expectations.

Local Internet Advertising companies like Yodle and ReachLocal are similar in the fact they take a undisclosed cut of an advertisers monthly budget which is typically referred to as a ‘Management Fee’ some also up-charge the cost per click for additional profit.

Idearc the publishing house of Verizon Super Pages differs in the fact they charge a set ‘management fee’ which is tacked onto your monthly advertising budget – either way your CPL will come out the same.

What % of your set budget actually goes to raw PPC?

Now that you know how most ppc management companies work you know how to base your expectations. Many business owners know there is a management fee % involved but they don’t k now how much and have a anchored mindset they they are still getting $1k in actual PPC volume when in reality their not.

Read the rest of the article here and find out how to formulate accurate ROI