2009 Best Value for Mid-Size Companies: ReachLocal (RL)
What defines a mid-size company? Annual revenues between $25Million – $100 Million

ReachLocal, Inc., a local online marketing company takes the cake for our 2009 pick for Best Value for Mid-Size companies.

Mid Size Companies have two very important missions, 1 Branding and 2, Revenue - both of which ReachLocal is known to provide. RL has a generous supply of service offerings including but  not limited to a powerful arsenal of Display Advertising and Pay Per Click Management.

Display Advertising allows business owners to brand their company how they want it through a MASSIVE network of national and locally focused media websites. One of the cool and powerful included features is that their technology delivers the capability to cookie a end-users computer, follow them around and analyzes their browsing habits and presents advertisers ads in a way that it says, “Look at me,” or “Buy me,” in a fashionable sense. RL is able to provide Display Advertising cheaper then you could get it on your own – why? They purchase unused space from massive publishers for a BIG discount – it pays to buy in bulk!

Search Engine Marketing / PPC Management: One thing RL does very well is delivering a powerful PPC Management campaign. Currently (and this could very well change soon) RL profits by charging a undisclosed fee that is based on the overall budget set-forth by the advertiser as well as a undisclosed CPC (cost-per-click) increase, a small price to pay for powerful tools that allow mid-size companies to track overall ROI for their online marketing efforts.

Here are a few key features available through ReachLocal:

• Call Recording (Ability to evaluate calls)
• Call Ratings (Define which calls were profitable)

You can learn more about ReachLocal by visiting their SEM Showdown Profile page or visiting www.ReachLocal.com.

Tags: display advertising, pay per click